As a reader, you likely arrived at this website by scanning a QR code found inside one of our books. But what exactly are QR codes and how do they work their magic? Let’s unravel the tech behind these nifty little squares.
QR codes (short for Quick Response codes) are a type of barcode that can be scanned by smartphone cameras. Embedded in the code is a link that instantly directs your phone to a digital location like a website or app.
For readers, QR codes create a seamless bridge between physical books and supplementary online content. Find a code in your book, scan it, and unlock access to free digital bonuses that enrich your reading experience.
The scanning process uses your smartphone camera to capture the QR code, then specialized software converts the code into data your phone understands. The encoded link tells your device where to take you next.
Unlike basic barcodes, QR codes can contain a wide range of informational strings. This allows publishers like us to embed direct links and even customize codes for each individual book.
So the next time you come across a mysterious square of dots and pixels in a book, give it a scan! QR codes are unlocking new possibilities for integrated print and digital reading. Whether providing special offers, enabling interactive content, or making purchasing easier – these clever codes are changing the game.
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